# identity.md

## Organization Overview
- **Company Name:** AWAN (As We Are Now)
- **Mission:** To provide wellness fashion for a new era of dressing, offering modular, chic, and uncomplicated pieces for busy women, sustainably made.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Focused on wellness, sustainability, simplicity, and empowering busy women with comfortable and stylish fashion.

## Operations & Structure
- **Business Model and Operational Approach:** Direct-to-consumer model, featuring preorder campaigns for wellness fashion. Emphasizes sustainable production using 100% Tencel™ lyocell.
- **Location(s) and Geographic Presence:** Products are sustainably made in Portugal. Company headquarters location is details forthcoming.
- **Key Partnerships and Affiliations:** Utilizes 100% Tencel™ lyocell, indicating a commitment to sustainable material sourcing.